“I needed to drop all preconceived notions and be honest with myself. I had to let go of the ‘corporate Sinisha role’ I had created for myself over the years of working in prestigious hotels and climbing the corporate ladder. Over the years, I had hypnotized myself into striving for the demanding, upper managerial positions. Through coaching, I realized that I, the true Sinisha, am much more comfortable and effective in a less rigid, less corporate and hierarchical environment. I had a lot of ‘internal house cleaning’ to do to get rid of ‘the totems I was bound to’, that were not truly mine.”